Sana Tierra(2024)

Concept Brand

Art Direction
Brand Identity Design
Naming & Copy

Concept brief by Bonhomía

Sana Tierra® is dedicated to fostering sustainable and eco-friendly cultivation. Enriched with compost, bone meal, and organic elements, their fertilizers embody a commitment to responsible agriculture. 

The name, a clever play on 'tierra' (earth/soil), signifies their dedication to caring and providing for the earth, symbolizing a harmonious connection with the land we cultivate. Sana Tierra embarks on a journey to inspire a shift towards mindful farming.