DWBAOW (2021)

Campaign
Art Direction
Music Branding
Animation
AR Design


In this campaign promoting the release of Granny Lee’s sophomore single “Don’t Wanna Be Alone On Weekends”, the art direction stems from the essence of the song which highlights the desire for company and interaction.

The illustration-based artwork that accompanies the song was adapted and modified to fit into different executions: from an animation loop specially made for Spotify Canvas—to an AR filter for Instagram and Facebook; all of which can be shared by listeners to their social media, allowing some sort of collectiveness as those who share them invite others to listen to the song.