Selected Works

  1. MADNN Mag
  2. Nest·62
  3. Future Pilots
  4. National Lottery
  5. DWBAOW
  6. Souled Out
  7. SSB
  8. V1 Productions
  9. Sana Tierra


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    National Lottery (2022)

    Campaign
    Art Direction
    Graphic Design

    Copy and concept by Mayank Bhayana.

    The idea: Lottery tickets draw customers to neighbourhood mom-and-pops which lead to bigger purchases for them.

    From repurposing the back of lottery tickets as ad space —to an in-app feature that shows you the nearest convenience stores, the insight is reinforced in this campaign through executions in different media.