SSB (2023)

Rebranding

• Art Direction
• Brand Identity Design

The rebranding of this Valencia-based smash burger brand, inspired by 90s and urban culture, aims to connect with families and friends valuing real-time connections and embracing socially and physically active lifestyles. Under the guiding philosophy of 'Smash the day,' the brand believes their burger is the ideal companion for conquering each day alongside cherished companions.