Selected Works

National Lottery

National Lottery (2022)

Campaign

  • Art Direction
  • Graphic Design

Copy and concept by Mayank Bhayana.

The idea: Lottery tickets draw customers to neighbourhood mom-and-pops which lead to bigger purchases for them.

From repurposing the back of lottery tickets as ad space —to an in-app feature that shows you the nearest convenience stores, the insight is reinforced in this campaign through executions in different media.

National Lottery
National Lottery
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Info